![]() If you sell on credit, you’ll need to factor in likely delays in payments. Similarly, if a new competitor has just entered the market, you might want to drop your forecast figures a little to allow for the impact they could make on your market share.įorecasting is easy if you operate a cash-only business because payments occur at the time of sale. If you’re planning a new marketing drive or launching an exciting new product, you’ll need to put these increased sales expectations into your sales forecasts.
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